K-wAVe, an ambitiously re-branded industry engagement initiative, has concluded its first edition recently on a high note. It apparently effectively conveyed the AV major’s new approach to market, its partners, and its offerings to the industry, and took its attendees by its new dynamism and aspiration.
……………………………………….
K-wAVe – the new transformational industry engagement initiative by Kramer – on its inaugural edition of six-city programme recently concluded on a visibly high note.
Seeking to connecting with the industry with the punchline of ‘get ahead of the wAVe,’ the AV major has travelled over a period of six weeks across six cities in the country, and connected with over 600 industry stakeholders.
The six cities connected during this inaugural K-wAVe are Bengaluru, Mumbai, Pune, Delhi, Chennai, and Ahmedabad.
Primarily targeted at partnering with system integrators and distributors, the platform was also leveraged to connect with consultants and some key end customers- with compellingly experiential solutions.
The roadshows apparently created a new dynamic in the AV industry ranks as the participants showed a renewed enthusiasm to know what’s the ‘new’ Kramer intends to bring to them, and how it would raise the value quotient of their business and understanding of technology.
The one-day programme essentially comprised:
Structured Presentations – articulated the Kramer story, sharing the newly envisioned go-to-market strategy, and market outlook, and highlight the key product introductions, besides introducing the new, aspirational ENGAGE programme to the market
Live Demonstrations – simply said, the product/system solution demo stations created for each product/ solution set. Tailored mainly for the technical audiences, these sessions aimed at exposing the technology professionals to in-depth knowledge about new Kramer solutions.
The demos – while being generic in nature – were configured to the specific needs of the market and covered domains like UCC Solutions, Series 3 products, Control, AVoIP and Connect Products.
The philosophy behind this K-wAVe is getting ahead of the AV and IT solutions wave doing research on different technologies available on the market, then review what Kramer has to offer, and prepare to catch right the wave by identifying gaps in one’s existing technology stack.
Ride the Wave to Revenue: It goes further to emphasize that each new technology one adds to the existing stack should bring a real added value towards building comprehensive data story. In order to maintain that momentum and continue benefiting from it, one needs to constantly ride the technology wave, and make suitable adjustments to stay ahead. Careful watch, analysis, and adoption of technology results in increased revenues- which may be the purpose of any business.
