ISE or Integrated Systems Europe – a name that needs no introduction to anyone connected to the world of audio-visual systems integration; a name that is a phenomenon in itself- drawing multiple dozens of thousands of AV professionals and entrepreneurs from around the world. The AV world’s largest annual global congregation taking place in the first week of every February does attract scores of AV Pros and enthusiasts from India too. However, what exactly it means to Indian AV, and in what way does it benefit Indian AV industry is something that excites everyone. We too.
SIA tried to find from a cross section of the industry. Hear from them:
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Integrated Systems Europe or ISE in short- is like a global AV festival, and a feast, both aural and visual. Most AV professionals from across the industry spectrum make it an indispensable date of their travel calendar. For, the sheer magnitude of the event, the kind of technology fare, and the opportunities for networking – both regional and global – it’s an irresistible pull for every AV enthusiast.
With the event growing in size and scale every year, and with new technologies emerging faster than ever, every year is a new taking for the industry.
What did the latest/recent edition – ISE 2025 offer, and what gains for Indian AV? Here from the some of the Professionals who had been shaping the AV dynamics in the country in their own fashion:
Raymond V Soans, Vice-President (Sales & Marketing), Sigma AVIT Solutions
What technology format & products attracted you the most:
Transparent and Curved Displays: Innovations in display technology included transparent and curved screens, providing immersive and aesthetically pleasing visual experiences. These displays are particularly beneficial in retail and architectural applications, allowing for seamless integration into various environments
Advanced Audio Solutions: The introduction of sophisticated audio technologies, such as immersive sound systems and high-fidelity speakers, demonstrated a commitment to enhancing auditory experiences. These advancements are crucial for creating more engaging and realistic environments in both commercial and residential settings
Energy-Efficient Products: A notable focus was on sustainability, with companies unveiling energy-efficient and eco-friendly products. For instance, Samsung’s & LG’s Color E-Paper offers ultra-bright, ultra-light, and ultra-efficient signage solutions, aligning with the industry’s move towards greener technologies
In what way do you see them helping your business & good for India AV in general?
Transparent and curved displays can improve customer engagement and create stunning visual experiences for businesses in industries like retail, real estate, and entertainment. These displays can enhance branding and product presentation, offering a futuristic touch to Indian establishments.
The Indian AV industry can expand its horizons by introducing those cutting-edge display solutions. These innovative products can meet the growing demand for immersive visual technologies in shopping malls, airports, corporate offices, and more, setting Indian AV businesses apart in the global market.
Immersive audio solutions will help businesses in hospitality, entertainment and experience centres enhance their offerings. High-quality soundscapes are becoming a key part of creating memorable customer experiences
The growing adoption of advanced audio technologies, such as surround sound systems and sound masking, will encourage Indian AV companies to innovate further, especially for projects in public / open work spaces, leading to higher-quality installations.
Sustainability is increasingly important to Indian consumers and businesses alike. Offering energy-efficient and eco-friendly AV solutions can reduce operational costs and appeal to environmentally-conscious clients.
As sustainability becomes a priority globally, Indian AV companies can lead in offering energy-efficient products. With growing awareness in India about eco-friendly practices, the market for sustainable AV solutions can expand, making it an important growth area.
Do you intend to get any of them to India AV?
Yes, incorporating these innovative technologies from ISE 2025 into our Indian AV industry would be a strategic move with great potential. Here is how each of these technologies could be brought to the Indian market and why they would be beneficial:
Bringing transparent and curved displays into India could transform the retail, real estate, and hospitality industries. India’s booming retail market and luxury real estate sector are perfect for integrating these kinds of displays. For example, using transparent displays in glass storefronts or using curved screens for immersive showroom experiences could elevate customer interactions. High-end malls, hotels, and corporate offices would benefit from such futuristic technologies
High-quality immersive sound systems and innovative audio solutions would improve experiences in experience centres, corporate spaces, training room and hospitality , museum sectors in India. AV companies could introduce these systems to improve sound design, clarity, and engagement.
As India embraces newer entertainment technologies, especially in sports arenas, rentals and events, there’s a strong need for next-generation sound solutions. Integrating advanced audio systems could help Indian AV companies secure large-scale installations and improve experiences
Considering energy-efficient AV solutions and sustainability-focused products can help reduce costs for businesses and appeal to eco-conscious consumers in India. AV companies could also partner with manufacturers who prioritize green technologies.
By offering energy-efficient AV solutions, businesses would not only lower their operational costs but also appeal to the growing environmental awareness in India. This would be especially relevant for government projects, hospitality, and educational institutions that are adopting sustainable practices
Being a seasoned visitor to the event how do you see ISE adding value to India AV?
We at Sigma AVIT are benefited out of this show….
It has always given us an opportunity to build relationships with international partners, suppliers, and manufacturers. It also allows us to establish business connections with international clients, helping them expand their reach beyond local markets.
For us at Sigma AVIT, the event offers an opportunity to upskill, explore best practices from the global market, and see how AV professionals worldwide approach challenges.
We have always gained insights into the latest market trends, such as the rise of immersive tech like AR/VR, AI-driven systems, and the expansion of cloud-based solutions, and we have always applied them in our projects.
Bhavin Sureliya, Chief Operating Officer, Innovative Systems & Solutions
What technology format(s) & product(s) attracted you the most? and why?
Artificial Intelligence: ISE 2025 elevated the AI focus with applications in areas like audio, video, and control systems.
Immersive Technologies: This domain scaled up further with impressive exhibits and offered a unique location-based virtual reality experience.
Multi-Technology Zone: A vast spectrum of new, innovative technologies, and their applications. Their potential to change the dynamics of AV was worth reckoning. Sustainable AV made a wider and louder appeal, and transformational potential is seen and felt.
In what way do you see them- helping your business/expertise? good for Indian AV in general?
Attending ISE and exposure to new technologies benefits our business, expertise, and clients, providing better solutions and enhanced experiences.
Key benefits for the Indian AV industry:
- Growing demand: Rapidly growing Indian AV market driven by digital transformation, smart cities, and immersive experiences.
- Technological innovation: Adoption of cutting-edge technologies to stay competitive and innovative.
- Enhanced customer experience: Immersive technologies, digital signage, and AI-powered solutions for engaging customer experiences.
- Job creation and skill development: New job opportunities and skill development in AV integration, content creation, and technical support.
Do you intend to get any of them to Indian AV? if so, please explain…
As a systems integration company, our focus is not on product distribution in the Indian market. Instead, we’re keen to leverage the latest technological advancements by forming strategic partnerships with international companies. This collaborative approach will enable us to enhance our service offerings, drive innovation, and deliver cutting-edge solutions to our clients.
Being a seasoned visitor to the event, how do you see ISE adding value to Indian AV?
Attending ISE has been instrumental in our growth and offerings to client, Show offers:
- Networking and Partnerships: Connecting with global industry leaders and exploring partnerships
- Market Trends and Insights: Staying updated on global market trends and innovative solutions
- Business Opportunities: Discovering new business avenues, expanding product offerings, and increasing revenue
- Inspiration and Innovation: Finding creative solutions and adopting innovative approaches
We gained valuable insights, connections, and knowledge to drive business growth, innovation, and success.
Sachin Jain, Director- PLAY Technologies:
What technology format(s) & product(s) attracted you the most? and why?
Immersive Solutions such as projection mapping, dome projections, immersive active led walls with art were very impressive. Some other technologies such as assistive listening and bone conduction were also prominent with multiple exhibitors this year from this domain.
In what way do you see them- a) helping your business/expertise? & b) good for Indian AV in general?
Exposure to creative and artistic representation of technology helps us get new insights on usage of AV technologies in creating distinct end-user experiences. It helps the Indian AV professionals to expand their knowledge towards large AV installations that are now matured in European market but still evolving in our country.
Do you intend to get any of them to Indian AV? if so, please explain…
A lot of them are already present here. For those that were interesting, I did connect them to certain large AV distributors for access to Indian market. A couple of them are in advanced stage of finalising their partnerships.
Being a seasoned visitor to the event, how do you see ISE adding value to Indian AV?
ISE is a gathering of veteran and new AV providers exhibiting their latest technologies. Exposure to latest trends, knowledge sessions and conferences are definite value additions to attendees across the world.
Anshuman Dubey, Founder-Stapes India
What technology format(s) & product(s) attracted you the most? and why?
The advancements in AI-driven PTZ cameras with automatic detection and AI-powered DSP integration with microphones, based on room layout and technical specifications stood out the most. These technologies enhance precision, automation, and efficiency in AV setups, making conferencing and live events more seamless.
In what way do you see them- a) helping your business/expertise? & b) good for Indian AV in general?
a) For our business/expertise, these innovations enable the implementation of effortless, plug-and-play conference systems. The integration of camera detection technology with chairman and delegate units enhances user experience and streamlines operations.
b) For Indian AV industry generically, such advancements simplify setup complexities, reduce installation time, and enhance overall system intelligence, making high-quality AV solutions more accessible and scalable.
Do you intend to get any of them to Indian AV? if so, please explain…
Yes, Stapes is set to revolutionize the Indian market by introducing a fully revamped conference technology ecosystem. This includes table top microphones integrated with leading global digital processors and speaker systems in India. By offering a complete, cohesive solution, from microphone input to speaker output; we aim to deliver an unparalleled, user-friendly installation experience that will redefine conference audio systems.
ISE continues to be a great platform for networking, knowledge-sharing, and exploring the latest innovations. It provides Indian AV professionals with a global perspective, helping bridge technological gaps and drive industry growth back home.
D V Prakash, Director-EIS Tech Infra Solutions
ISE 2025 – in line with its tradition and reputation, showcased many innovative technologies. Of particular excitement for us was formats such as projection mapping; immersive solutions; energy-efficient LED displays; transparent LEDs; advancements in interactive flat panels for education.
While AI was the big buzzword for most product lines, the event had a fair share for every aspect of the industry spectrum- audio, video, networking, control automation. It was also exciting to see how content delivery is getting revolutionized and will redefine the dynamics of the domain in the times to come.
ISE is an excellent platform to meet our existing Principal OEMs, and network with many other industry movers and shakers. We are talking to a few new technology partners to represent them in India region.
